I searched the Internet to find every kind of LinkedIn Statistics you ever need and put it in one place. I did that to show you the importance of LinkedIn, as a key platform for every entrepreneur, founder, business consultant or coach.

I hope that you will find here great insights and that those statistics convince you to invest your time in LinkedIn as a long term business strategy.

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The Current State of LinkedIn (May 2020)

1. Linkedin has reached nearly 690 million members in 200 countries and regions worldwide

Source: LinkedIn News

2. LinkedIn has 50 million companies, with over 11 million company pages.

Source: LinkedIn Sales Navigator

3. LinkedIn posts almost 12 million job opportunities worldwide on LinkedIn Jobs.

Source: LinkedIn Jobs

4. LinkedIn has 180 thousand universities with a vast database of its alumni.

Source: LinkedIn Sales Navigator

5. Regionally, LinkedIn has the most significant number of users in North America, which is over 205+ million people.

Source: LinkedIn Sales Navigator

6. The second biggest region on LinkedIn is Asia, with a 186+ million user base.

Source: LinkedIn Sales Navigator

7. The third biggest region on LinkedIn is Europe, with a 137+ million user base.

Source: LinkedIn Sales Navigator

8. The fourth-biggest region on LinkedIn is South America, with a 76+ million user base.

Source: LinkedIn Sales Navigator

9. The fifth most significant region on LinkedIn is the Middle East and Africa, with a 56+ million user base.

Source: LinkedIn Sales Navigator

10. The sixth most significant region on LinkedIn is Oceania, with a 12+ million user base.

Source: LinkedIn Sales Navigator

LinkedIn Growth

11. LinkedIn reached 1 million users in 2004, in 1.5 years after Reid Hoffman launched the platform on May 5, 2003.

Source: Book “Reid Hoffman and LinkedIn”

12. In 2007 LinkedIn reached 10+ million users, so it grew ten times in just three years.

Source: Book “Reid Hoffman and LinkedIn”

13. In 2009 LinkedIn approached a user base of 37+ million people, and it was growing on average 150% every year.

Source: Statista

14. In 2011, LinkedIn had a user base of 135+ million members, while in the world, there was an estimation of 640+ million professionals and 3.3 billion labor force. Based on these figures, about one-fifth of all professionals were using LinkedIn.

Source: Business Insider

15. In 2013, after ten years, LinkedIn grew to 225+ million members. This means that from 2013 to 2020 (in 7 years), LinkedIn increased its membership base more than three times.

Source: LinkedIn News

16. LinkedIn user goal is to reach 3 billion people on its platform.

Source: Wired

LinkedIn Usage

17. New users are signing up to join LinkedIn at a rate of more than two new members per second.

Source: LinkedIn News

18. LinkedIn in 2019 had on average 303 million active users per month and 40% of which were visiting the platform daily.

Source: Market

19. Average Time Spent on LinkedIn lasts 7 minutes and 28 seconds.

Source: SimilarWeb

20. On the average LinkedIn user spends 17 minutes on the platform per month.

Source: WordStream

21. 39% of LinkedIn users use LinkedIn Premium.

Source: Kinsta

LinkedIn Demographics

22. 70% of LinkedIn users are outside the U.S.

Source: LinkedIn News

23. 56% of all LinkedIn users are men, and 44% are women.

Source: DataReportal

24. In 2018, 45% of LinkedIn users in the U.S. earned $75,000+ per year.

Source: Pew Research

25. 51% of Americans with a college education use LinkedIn.

Source: Pew Research

26. 61% of LinkedIn users are between 25 and 34 years old.

Source: Hootsuite

27. 90 million senior-level influencers, 63 million decision-makers, 17 million opinion leaders and 10 million C-level executives use LinkedIn.

Source: LinkedIn Business

28. 41% of millionaires are on LinkedIn.

Source: Market

Millennials and LinkedIn

29. LinkedIn has 87 million Millennials using its platform.

Source: The Millennial Playbook

30. 38% of LinkedIn’s user base globally are Millennials.

Source: The Millennial Playbook

31. Millennials are gaining influence in the workforce and will make up 46% of professionals on LinkedIn by 2020.

Source: State of Sales 2018

32. 11 million Millennial decision-makers are on LinkedIn globally – that’s about 12% of total Millennials.

Source: The Millennial Playbook

33. 2+ million Millennials on LinkedIn keep marketing roles, and about 30% of those are decision-makers.

Source: The Millennial Playbook

34. Millennials represent nearly 30% of all long-form publishers on LinkedIn.

Source: The Millennial Playbook

LinkedIn Traffic

35. LinkedIn has 994+ million visits daily, and people spend, on average, 7+ minutes on the platform.

Source: SimilarWeb

36. LinkedIn sessions increased 25 percent year-over-year as engagement again reached record levels.

Source: LinkedIn News

37. 33.80% of LinkedIn visitors come from the United States.

Source: SimilarWeb

38. 46% percent of social media traffic to B2B company sites is from LinkedIn.

Source: LinkedIn Marketing Solutions

39. 57% of all LinkedIn visitors are from mobile devices.

Source: LinkedIn Marketing Solutions

40. The LinkedIn app was downloaded 1.5+ million times on Google Play store.

Source: Google Play Store

41. The LinkedIn app got 10,000 ratings on Apple app store with 4.3 stars out of 5.

Source: Apple App Store

LinkedIn Profile Statistics

42. “Who’s Viewed Your Profile” is the top-ranked feature on LinkedIn, with over 70% of survey respondents giving it a thumbs up.

Source: Power Formula

43. LinkedIn members who add a profile photo gain 21x more profile views and up to 36x more messages.

Source: LinkedIn Blog

44. LinkedIn members with up to date positions on their profile are discovered up to 18x more in searches by members and recruiters.

Source: LinkedIn Blog

45. LinkedIn users with 5+ skills listed on their profile are contacted up to 33x more by other LinkedIn members, and get up to 17x more profile views.

Source: LinkedIn Blog

LinkedIn Connections Statistics

46. The United Arab Emirates is the most connected country on LinkedIn, with 211 average connections.

Source: LinkedIn Blog

47. London is rated as the most connected place in the world, with on average 307 connections.

Source: LinkedIn Blog

48. The most connected industry is Staffing and recruiting with 702 average connections.

Source: LinkedIn Blog

49. Human Resources is the most connected job function, with on average, 415 connections.

Source: LinkedIn Blog

LinkedIn Content Statistics

50. 91% of Top Executives rate LinkedIn as the number one choice for professionally relevant content.

Source: Sophisticated Marketers Guide to LinkedIn

51. 94% of B2B marketers use LinkedIn to share content.

Source: LinkedIn Marketing Solutions

52. There are 9 billion content impressions on LinkedIn and 15X more content impressions than job postings.

Source: LinkedIn Marketing Solutions

53. Over 2 million posts, videos, and articles are shared every day on the LinkedIn feed. This produces tens of thousands of comments every hour, and tens of millions more shares and likes.

Source: LinkedIn TOP Voices 2018

54. Based on the Sales Navigator, only 18+ million people posted on LinkedIn in the past 30 days.

Source: LinkedIn Sales Navigator

55. Weekly members who engage heavily with your content are 5x more likely to return to your LinkedIn page.

Source: LinkedIn Business

56. Millions of people created a video on LinkedIn, which is also the fastest-growing type of content on the platform.

Source: LinkedIn Business

57. About 45% of readers on LinkedIn are in the upper ranks of their industries: managers, VPs, CEOs, Head of, etc.

Source: LinkedIn Millennial E-book

58. Employees are 14X more likely to share on LinkedIn the content from their employers than other types of content.

Source: LinkedIn Business

LinkedIn Publisher Statistics

59. More than 100,000 articles are published every week on LinkedIn.

Source: LinkedIn Blog

60. Top publishers have seen an average 120% growth to page followers year over year.

Source: LinkedIn Buiness

LinkedIn Influencers Statistics

61. Bill Gates is one of the TOP influencers on LinkedIn with more than 25 million followers.

Source: Bill Gates LinkedIn Profile

62. The average influencer post gain around 30,000 views.

Source: Sophisticated Marketers Guide to LinkedIn

63. 49% of Influencer followers are director level and above.

Source: Sophisticated Marketers Guide to LinkedIn

LinkedIn B2B Sales Statistics

64. Linkedin is rated the #1 top social network for lead generation.

Source: LinkedIn Marketing Solutions

65. 89% of B2B marketers use LinkedIn for lead generation, and 62% say it generates them leads.

Source: LinkedIn Business

66. 79% of B2B Marketers say LinkedIn is a useful source for generating leads.

Source: LinkedIn Business

67. 80% of B2B leads come from LinkedIn vs. 13% on Twitter and 7% on Facebook.

Source: Market

68. 70% of sales professionals say they’re most active on LinkedIn for business purposes.

Source: State of Sales 2018

69. 59% of sales professionals use networking platforms like LinkedIn.

Source: State of Sales 2018

70. 52% of buyers said LinkedIn had the most significant impact on their research process.

Source: B2B Buyers Survey Report

71. LinkedIn Messages and InMails sent is increasing 35% year over year.

Source: LinkedIn Business

72. LinkedIn InMail has, on average, a 57.5% open rate.

Source: InMail Overview

73. The open rate for LinkedIn InMail is 166% higher than email marketing benchmarks.

Source: InMail Overview

74. InMail response rate is 3 times higher than a regular email.

Source: LinkedIn Business

75. There is a 21% more chance to get a response from a prospect when they are in the same LinkedIn Group as you.

Source: LinkedIn Business

76. People are 95% more likely to accept your InMail and 81% more likely to respond to it if they follow your company on LinkedIn.

Source: LinkedIn Business

77. 46% of prospects will read your InMail if they are connected to someone who works at your company.

Source: LinkedIn Business

78. Referencing a former common employer in your InMail increases your chances of getting a response by 27%.

Source: LinkedIn Business

LinkedIn Marketing Statistics

79. Marketing Solutions continued to be LinkedIn’s fastest-growing segment, up 42 percent year-over-year.

Source: LinkedIn News

80. 2+ million publishers are using the LinkedIn Share button on sites to send content to the LinkedIn platform.

Source: Sophisticated Marketers Guide to LinkedIn

81. LinkedIn is generating the highest visitor-to-lead conversion rate at 2.74%, almost three times higher (277%) than both Twitter (.69%) and Facebook (.77%).

Source: HubSpot

82. The cost per lead on LinkedIn is 28% lower than on Google AdWords.

Source: LinkedIn Business

83. 60% of LinkedIn members are more likely to like, comment, share, or message coworkers vs. other connections.

Source: LinkedIn Blog

84. 30% of the engagement on company pages comes from employees.

Source: LinkedIn Business

85. The United States offers the largest group of LinkedIn advertising audience with a reach of 150 million users.

Source: DataReportal

86. An ad on LinkedIn can reach 12% of the world’s population.

Source: Hootsuite

LinkedIn SlideShare Statistics

87. LinkedIn SlideShare is now among the top 300 most-visited websites in the world, with more than 150 million monthly unique visitors.

Source: SimilarWeb

88. On an average day, nearly 4 million people visit SlideShare just on desktops.

Source: Sophisticated Marketers Guide to LinkedIn

89. 400,000 new pieces of content are added to SlideShare each month.

Source: The Millennial Playbook

90. More than 80% of the traffic to LinkedIn SlideShare comes from organic search.

Source: The Millennial Playbook

91. LinkedIn members have posted more than 20 million SlideShares to LinkedIn so far.

Source: The Millennial Playbook

LinkedIn Learning Statistics

92. LinkedIn acquired Lynda for $1.5 billion in 2015 to build what is now LinkedIn Learning.

Source: LinkedIn News

93. In 2018 LinkedIn Learning had 14,000 enterprise customers, 17 million enterprise users, and 12,000 high-fidelity courses.

Source: LinkedIn Pulse

94. The number of corporate paid users on LinkedIn Learning is growing at more than 75% year over year.

Source: LinkedIn Pulse

95. In 2020, LinkedIn Learning has over 15,000 courses created by industry experts.

Source: LinkedIn Learning

96. 60+ new courses are released every week on the LinkedIn Learning platform.

Source: LinkedIn Learning

97. According to LinkedIn Learning data, managers spend 30% more time learning soft skills than the average learner.

Source: LinkedIn Learning

LinkedIn Recruiters Statistics

98. In 2018, 77% of recruiters stated that they were using LinkedIn as the most-used channel for recruitment efforts.

Source: Jobvite

99. 92% of recruiters use LinkedIn for screening job candidates.

Source: SHRM

100. LinkedIn job postings have grown from 300,000 to 20+ million in the past five years.

Source: LinkedIn News

101. 95% of Fortune 500 companies used LinkedIn Talent Solutions in 2018.

Source: LinkedIn Business

LinkedIn Job Seekers Statistics

102. LinkedIn members are applying to around 25 million jobs every week, with a new hire made every 8 seconds.

Source: LinkedIn News

103. Job Seekers spends up to 30 minutes a day looking for job opportunities.

Source: ComScore

104. Based on the Sales Navigator 6+ million people changed their jobs in the past 90 days globally.

Source: LinkedIn Sales Navigator

105. Job seekers who apply as the first 25 applicants on LinkedIn job postings are up to 3X more likely to land the job.

Source: LinkedIn News

106. 30 millions of mentors and mentees have signed up for giving and getting career advice.

Source: LinkedIn Business

107. Over 70% of professionals get hired at a company where they have professional connections on LinkedIn.

Source: LinkedIn Blog

LinkedIn Company Facts

108. LinkedIn has more than 16 thousand full-time employees with offices in more than 30 cities around the world.

Source: LinkedIn News

109. LinkedIn’s global headquarters are in Sunnyvale (California), Dublin, and Singapore.

Source: LinkedIn News

110. LinkedIn U.S. offices are in San Francisco, Mountain View, New York, Carpinteria, Chicago, Detroit, Omaha, Sunnyvale, and Washington D.C.

Source: LinkedIn News

111. International LinkedIn offices are located in 24 cities: Amsterdam, Bangalore, Beijing, Berlin, Dubai, Dublin, Graz, Hong Kong, Kuala Lumpur, London, Madrid, Melbourne, Milan, Mumbai, Munich, New Delhi, Paris, São Paulo, Shanghai, Singapore, Stockholm, Sydney, Tokyo, and Toronto.

Source: LinkedIn News

112. LinkedIn is currently available in 24 languages: Arabic, English, Simplified Chinese, Traditional Chinese, Czech, Danish, Dutch, French, German, Indonesian, Italian, Japanese, Korean, Malay, Norwegian, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Tagalog, Thai and Turkish.

Source: LinkedIn News

113. Microsoft paid $26.2 billion for LinkedIn in 2016.

Source: Fortune

114. LinkedIn revenue increased 24 percent year-over-year with continued strength across all businesses.

Source: LinkedIn News

115. For Q4 in 2019, LinkedIn revenue increased $1.5 billion or 28%, driven by growth across each line of business.

Source: Microsoft

Thanks a lot for reading the article and I hope it was useful and gave you credibility to invest your time in building a personal brand on LinkedIn!

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